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New Zealand’s agricultural sector is broad, so we make video and photography for agribusiness, agritech and rural brands across New Zealand - crop science, animal health, dairy, pasture, machinery and the people working in them.
For agribusiness companies, video often needs to support product launches, customer stories, distributor education, Fieldays activity, sales conversations and long-term brand visibility.
We create agricultural video content that feels credible in rural settings and professional enough for brand, sales and campaign use. This can include filming with farmers, agronomists, vets, technicians, rural customers, sales teams and internal subject matter experts.
Common project types include:
Agritech brands often need to make something technical feel clear, practical and valuable. The audience may include farmers, investors, distributors, internal teams or international stakeholders, so the videos and material needs to explain the product without making it feel heavy.
Common project types include:
Relevant experience includes work with agritech and innovation-led brands such as Halter and Aimer.
Machinery, equipment and rural lifestyle products need to be shown with scale, motion and context. A product can look completely different when it is filmed in a studio compared with how it performs on a farm, track, worksite or rural property.
We plan these shoots around movement, detail, sound, safety and setting so the final content feels strong, premium and true to how the product is actually used.
Common project types include:
Relevant experience includes work with brands such as JCB and Can-Am.
Agricultural production needs structure. The best results come from understanding the season, the location, the people involved, the technical message and the final content requirements before filming begins.
Our process is designed to keep the work clear, organised and focused from start to finish.
This is where we shape the project properly. We work with you on the message, audience, filming approach, shoot schedule, locations, interview subjects, visual style and final deliverables.
For rural and on-farm shoots, this can include:
The aim is to make the shoot feel calm and organised before the crew arrives.
On shoot day, we focus on capturing the story with polish and purpose. This may include interviews, farm activity, product use, technical demonstrations, machinery in motion, drone footage where suitable and supporting visuals for social, sales and campaign content.
We are used to working in real rural environments. That means staying aware of livestock, weather, noise, machinery, site access, safety requirements and the fact that farm work does not stop because a camera is there.
Once filming is complete, we turn the footage into content that feels sharp, clear and useful. This includes shaping the story, refining the edit, selecting the strongest visuals, adding graphics where needed, adjusting pacing and preparing review versions for your team.
For technical agricultural content, we can work with your internal experts to make sure the message is accurate before final delivery.
Final assets are exported and packaged for the platforms you need. This may include your website, YouTube, LinkedIn, Meta ads, Fieldays screens, sales presentations, distributor networks, internal communications or campaign landing pages.
Where agreed, we can supply different formats and cut-downs so your team can use the content across multiple channels without needing to rebuild it later.
Agricultural video needs to understand the sector it is speaking to. A dairy audience, crop science audience, machinery buyer and agritech investor all need different language, visuals and proof points.
We work across a range of agricultural and primary sector categories.
Farmer stories, herd improvement content, animal health campaigns, on-farm interviews and visuals that show real working environments.
Seasonal campaign content, technical education, product messaging, grower stories and sales support assets for pasture and forage brands.
Product launch films, grower education, campaign assets, technical explainers and content that supports distributor and sales conversations.
Technical stories, product education, customer content and campaign videos that need to balance clarity, compliance and credibility.
Explainer videos, product demos, customer success stories and content that helps farmers, investors or distributors understand the value of the technology.
Machinery in action, product launches, dealer content, rural demonstrations and video that shows scale, strength and practical use.
Brand films, product content, social media assets and lifestyle-led storytelling for rural, outdoor and premium product audiences.
We can also support horticulture, viticulture and forestry projects where the brief calls for practical, location-based production and strong visual storytelling.
Yes. Create x Wonder film Fieldays content for brand activations, product launches, customer interviews, stand activity, event recaps and social media edits. Fieldays projects are best planned early so the shoot schedule, approval process and delivery timeline are clear before the event.
Yes. We work in real rural environments, including farms, paddocks, sheds, yards, horticultural settings and machinery sites. We plan the shoot around the location, people, weather, livestock, access, safety requirements and the practical work happening on site.
Yes. Farmer stories are one of the strongest formats for agricultural brands because they show real use, real context and genuine outcomes. We help plan the interview, shape the questions and capture supporting visuals that make the final story useful across marketing and sales.
Yes. Agritech video often needs to make technical information easier to understand. We can help explain how the technology works, show it in use and create content for farmers, investors, distributors, sales teams or wider industry audiences.
Yes. We are comfortable working with established brand systems, internal marketing teams, agency partners and review processes. This is useful for larger agribusinesses that need content to meet local and global brand requirements.
Yes. Create x Wonder is based in Auckland and works on projects across New Zealand. Travel can be scoped into the quote upfront so your team understands the production requirements before the project begins.
Drone footage can be included where it suits the project, location and permissions. It is often useful for showing farm scale, machinery in motion, property context and rural environments. Any drone requirements can be discussed during scoping.
Yes. Photography can be planned alongside video production to create a consistent set of visual assets. Many agricultural brands use photography for websites, brochures, social media, trade campaigns, distributor assets and sales material.
For a standard agricultural video project, several weeks of planning is ideal. For Fieldays, seasonal campaigns, calving, harvest, product launches or any shoot tied to a narrow timing window, earlier planning gives the best result.
Turnaround depends on the scope, number of deliverables and review process. A single customer story will usually move faster than a multi-location campaign with several edits. We will confirm timing during the quote stage so your team knows what to expect.