Why social media video is imperative to your marketing budget!
Social Media Advertising
The world has changed and gone are the days of television broadcast advertising. Your customers are watching and sharing billions of social media videos each day and users are hungry for more and more content. Any brand that’s not creating video and promoting it on social media is missing out on huge opportunities. The good news is you don’t have to be a big enterprise or have a huge budget to produce a social media video campaign.
Staying Ahead Of Your Competitors
Your competitors are already leveraging social video and a 2016 survey by the Web Marketing Video Council proves that. They found that 61 percent of businesses are using video as a marketing tool rather than print media. In the previous year, 66 percent of those businesses were not using video at all. It’s clear that companies are quickly recognising the growing power of video for their brand.
Watch Or Read
People don’t like to read content anymore. Imagine you have purchased a new camera and would like to know how to film a time-lapse, would you read the 1000 word write up or watch a 1 minute video tutorial? Video is a far better way to draw attention to or explain your brand. It shows off your brand, it’s easier to understand and has the ability to be shared amongst different social platforms.
Video Algorithms Are Favoured
Video is unique in its ability to connect with viewers on an emotional level and is the preferred form of media nowadays. Social networks favour video in their algorithms, knowing that this rich content is favoured by users. Thus, not only helping with SEO scores and algorithms, but video gives your business an easy way to showcase its products and services in a precise way which is favoured by social networks.
Social Or Viral Video
Many people confuse social video with viral video, but there’s a key difference. Social media videos may not get millions of views but can still be a success. If your company sells office furniture, a video that shows customers how to pair your products to create a beautiful office space, might be a success with only 600 views (if those views come from your target market). Yes, it’s about shareability, but shareability among your target market is key.
Millennials
Millennials are spending less time watching broadcast television channels and more time watching video on their mobile devices, laptops or their smart TV. Why would you want to be locked into a television channel structure when you can choose what you want to watch and when? By 2030, millennials will comprise 75 percent of the global workforce, making it hard to ignore video platforms that resonate so well with this key audience.
Return On Investment
Social media videos can deliver impressive ROI. This is probably the biggest pressure point for your business, so here are some figures:
72 percent of businesses who use video say it has increased website conversion rates. 74 percent of all internet traffic in 2017 is projected to come from video. More than half of YouTube views come from mobile devices. Facebook has 8 billion average daily video views from 500 million users. Facebook sees 100 million hours of daily video viewing.
ROI Tracking
Your return on investment for social video depends on how you choose to use it. Every business will have differing targets and goals. If you want to use video to promote your new product or volume of sales, then traffic to your website might be the metric you track. If it’s going to be used for lead generation, the metric might be newsletter signups.
The key thing is that you actually set goals and track the success of your videos using analytics. It’s only through tracking that you will learn what works with your audience and what doesn’t, allowing you to refine your social video strategy.
Endless Possibilities
Whether you run a small business or work for a large organisation, there are many different ways to fit social media videos into your marketing strategy.
Social media videos can deliver on a number of marketing objectives. The most obvious are building brand awareness or telling your brand’s story. GoPro and Redbull are renowned for creating amazing videos that serve the simple purpose of being sharable and getting their brand name out there, and they have done this very well This could be possible for your business with the right campaign!
Urban dictionary defines CAW – “A loud call resembling that of a large bird, frequently made to attract the attention of unsuspecting pedestrians.”
Our nest of creatives are here to help you attract attention, so stop blending in and start making your CAW!
CAW to client video creation process
Touch Base
First, we need to get a feel for you and your company. The best way is to meet up over a cup of coffee, but Skype will do if you’re far away. Our objective at this point is to get some clarity on what you’re aiming for and how we can help you get there.
Pre – Production
We gather all your previous marketing material and check out your online profile. We then send our developed script back and forth until we have a final draft. Finally, we add visual references to the script and schedule shooting where required.
Production & Post
Here’s where you let go of the reigns and let our creative team take over. We film, animate and create. Then we add the voice over, sound effects and music. A first draft is sent to you for review and then changes are made if necessary.
Delivery
We are only happy once you’re happy! As soon as we get the green light we will send you the final product in 4k or HD via Dropbox, Wetransfer or Wipster. Alternatively, if you requested another format, we will deliver to your specs.
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