Auckland Video Production - Welcome to CAW
What our clients say about us
Our video production process
Touch Base
First, we need to get a feel for you and your company. The best way is to meet up over a cup of coffee, but Skype will do if you’re far away. Our objective at this point is to get some clarity on what you’re aiming for and how we can help you get there.
Pre – Production
We gather all your previous marketing material and check out your online profile. We then send our developed script back and forth until we have a final draft. Finally, we add visual references to the script and schedule shooting where required.
Production & Post
Here’s where you let go of the reigns and let our creative team take over. We film, animate and create. Then we add the voice over, sound effects and music. A first draft is sent to you for review and then changes are made if necessary.
Delivery
We are only happy once you’re happy! As soon as we get the green light we will send you the final product in 4k or HD via Dropbox, Wetransfer or Wipster. Alternatively, if you requested another format, we will deliver to your specs.
Effective video production
Our mission as a video production company is to assist you with creating emotional and engaging video content that will leave your client with enough information to make an informed decision on whether your brand, service or product is for them.
What is the right video for your business?
Producing the right video at the right time is imperative to the success of that video. As a video production company, we can help you create the right video content for each step of the way. This will help you maximise your ROI.
Corporate Video
As a video production company we often have clients asking us to produce a corporate video. What clients don't realise is that there are many different types of videos that are similar to a corporate video but vary slightly and each type of video has a purpose or place.
A corporate video is a long format video that explains in detail who you are and what you do. Corporate videos are generally around the 4 to 5 minute mark and included things like your companies history, your values and the service or products you offer. A corporate video is generally used to showcase your business as a whole and give your clients a thorough understanding of who you are as a brand.
Company overview video
A company overview video is what it says it is. It's quick 1 minute video that gives the viewer a basic understanding of your business in a nut shell.
The reason for this video is to entice your potential client to dig deeper and find out more about your business. For some people, this may be enough too persuade them to do business with you but for others, they will want more information. This is then when your corporate video comes into play and gives the viewer all the information they require.
They are also great to use on LinkedIn or social media platforms to create awareness around your brand.
Brand video
A brand video is a great way to get creative and tell your businesses story. A brand video generally is around 1 to 1 and a half minutes long.
What is a brand - More than simply a name, term, design, or symbol, a brand is the recognizable feeling a product or business evokes. Simply put, brands are perceptions.
You capture your audiences attention with a well crafted story about your brand by creating an emotional connection to your brand. We create your brand video around your story and the perception you would like your audience to be left feeling.
Case study video
A case study video helps to outline a company's success or effectiveness, in dealing with its clients. This is an engaging and captivating way to promote your services. Case study videos add authenticity to your communication and provide clients with stories that prove your company's credibility and results.
Product video
A product video effectively demonstrates the benefits of a product. While many product videos focus on the features of the product, a good idea is also to highlight how the product relieves the pain points clients may encounter.
Product videos create and engaging story that demonstrates how that product functions in the real world, and what kind of impact it has. A product video can create a better lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
Having said that, this is not the only way to showcase your product. Often food & beverage brands like to spice things up and create beautiful video content that catches the eye and shows it off in a creative way. These types of product videos are typically used on social media platforms.
Testimonial video
A testimonial video is a great way to let your customers do the talking for you. Putting your most successful, happy, or unique customers on screen is a powerful way to attach a real-life narrative to your product or service.
In most cases, they talk about how that company's product or service has helped them solve a problem.
Employer brand video
A employer brand videos are used to enhance your business profile and attract top talent. Employer brand videos are a great way to engage prospecting applicants and communicate your company's story, brand, culture, and mission in a way that words and images simply cannot.
They show your companies popularity from a potential employer's perspective and describes the values the company gives to its employees.
Why video production is imperative to your marketing budget
Social Media Advertising
The world has changed and gone are the days of television broadcast advertising. Your customers are watching and sharing social media video content daily and users are hungry for more and more video content. Any brand that’s not creating video and promoting it on social media, is missing out on huge opportunities. The good news is, corporate video production is more affordable than ever before.
Staying Ahead Of Your Competitors
Your competitors are already leveraging social video content and a 2020 survey by the Web Marketing Video Council proves that. They found that 85 percent of businesses are using video as a marketing tool rather than print media. In the previous year, 55 percent of those businesses were not using video at all. It’s clear that corporate video production is important for growing your brand.
Watch Or Read
People prefer not to read content anymore. Imagine you purchased a new camera and would like to know how to film a time-lapse. Would you read the 1000 word write up or watch a 1 minute video tutorial? Video is a far better way to draw attention to or explain your brand. It shows off your brand, it’s easier to understand and has the ability to be shared amongst different social platforms.
Video Algorithms Are Favoured
Video is unique in its ability to connect with viewers on an emotional level and is the preferred form of media nowadays. Social networks favour video in their algorithms, knowing that this rich content is favoured by users. Thus, not only helping with SEO scores and algorithms, but video gives your business an easy way to showcase its products and services in a precise way which is favoured by social networks.
Social Or Viral Video
Many people confuse social video with viral video, but there’s a key difference. Social media videos may not get millions of views but can still be a success. If your company sells office furniture, a video that shows customers how to pair your products to create a beautiful office space, might be a success with only 600 views (if those views come from your target market). Yes, it’s about shareability, but shareability among your target market is key.
Millennials
Millennials are spending less time watching broadcast television channels and more time watching video on their mobile devices, laptops or their smart TV. Why would you want to be locked into a television channel structure when you can choose what you want to watch and when? By 2030, millennials will comprise 75 percent of the global workforce, making it hard to ignore video platforms that resonate so well with this key audience.
Return On Investment
Social media videos can deliver impressive ROI. This is probably the biggest pressure point for your business, so here are some figures:
72 percent of businesses who use video say it has increased website conversion rates. 74 percent of all internet traffic in 2017 is projected to come from video. More than half of YouTube views come from mobile devices. Facebook has 8 billion average daily video views from 500 million users. Facebook sees 100 million hours of daily video viewing.
ROI Tracking
Your return on investment for social video depends on how you choose to use it. Every business will have differing targets and goals. If you want to use video to promote your new product or volume of sales, then traffic to your website might be the metric you track. If it’s going to be used for lead generation, the metric might be newsletter signups.
The key thing is that you actually set goals and track the success of your videos using analytics. It’s only through tracking that you will learn what works with your audience and what doesn’t, allowing you to refine your social video strategy.
Endless Possibilities
Whether you run a small business or work for a large organisation, there are many different ways to fit social media videos into your marketing strategy.
Social media videos can deliver on a number of marketing objectives. The most obvious are building brand awareness or telling your brand’s story. GoPro and Redbull are renowned for creating amazing videos that serve the simple purpose of being sharable and getting their brand name out there, and they have done this very well This could be possible for your business with the right campaign!
