As a video production company we often have clients asking us to produce a corporate video. What clients don't realise is that there are many different types of videos that are similar to a corporate video but vary slightly and each type of video has a purpose or place.
A corporate video is a long format video that explains in detail who you are and what you do. Corporate videos are generally around the 4 to 5 minute mark and included things like your companies history, your values and the service or products you offer. A corporate video is generally used to showcase your business as a whole and give your clients a thorough understanding of who you are as a brand.
A company overview video is what it says it is. It's quick 1 minute video that gives the viewer a basic understanding of your business in a nut shell.
The reason for this video is to entice your potential client to dig deeper and find out more about your business. For some people, this may be enough too persuade them to do business with you but for others, they will want more information. This is then when your corporate video comes into play and gives the viewer all the information they require.
They are also great to use on LinkedIn or social media platforms to create awareness around your brand.
A brand video is a great way to get creative and tell your businesses story. A brand video generally is around 1 to 1 and a half minutes long.
What is a brand - More than simply a name, term, design, or symbol, a brand is the recognizable feeling a product or business evokes. Simply put, brands are perceptions.
You capture your audiences attention with a well crafted story about your brand by creating an emotional connection to your brand. We create your brand video around your story and the perception you would like your audience to be left feeling.
A case study video helps to outline a company's success or effectiveness, in dealing with its clients. This is an engaging and captivating way to promote your services. Case study videos add authenticity to your communication and provide clients with stories that prove your company's credibility and results.
A product video effectively demonstrates the benefits of a product. While many product videos focus on the features of the product, a good idea is also to highlight how the product relieves the pain points clients may encounter.
Product videos create and engaging story that demonstrates how that product functions in the real world, and what kind of impact it has. A product video can create a better lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
Having said that, this is not the only way to showcase your product. Often food & beverage brands like to spice things up and create beautiful video content that catches the eye and shows it off in a creative way. These types of product videos are typically used on social media platforms.
A testimonial video is a great way to let your customers do the talking for you. Putting your most successful, happy, or unique customers on screen is a powerful way to attach a real-life narrative to your product or service.
In most cases, they talk about how that company's product or service has helped them solve a problem.
A employer brand videos are used to enhance your business profile and attract top talent. Employer brand videos are a great way to engage prospecting applicants and communicate your company's story, brand, culture, and mission in a way that words and images simply cannot.
They show your companies popularity from a potential employer's perspective and describes the values the company gives to its employees.
