Bayer Crop Science

When it comes to a farming success story video, they don’t get much better than this.

Tucked away in a quiet corner of Canterbury, local cereal farmer Eric Watson achieved a Guinness world record wheat yield. Let that sink in. In other words, Eric harvested the highest ever recorded wheat yield in history. And since humans have been growing cereal grains for upwards of 10,000 years, that’s a reasonably incredible feat. But what makes it even more remarkable, he beat his own previous world record he set in 2017.  This made him a titleholder twice over. Eric went about achieving all this in a typically understated Kiwi way.

We managed to film this video over a two day period, excluding the shots of the actual harvest/record, which was filmed months before. As you can imagine, a wheat farm does not have much for you to film other than wheat. It makes it even harder to film when the wheat has been harvested and they have just laid new seed. We managed to find a few creative filming techniques that could show off the farm.

The edit was a process of extracting the best bits to tell a story and David and Eric sure can tell a story. The process was easy, as we had to extract a great story from Eric and David, who have worked together for over 2 decades.  When pairing a dedicated grower and a dedicated team member from Bayer Crop Science, you get a Guinness world record.

Hot Mustard along with CAW Video is proud to have brought this great story to life for Bayer Crop Science. This farming success story video has been shared all over the world and has shone a light onto the New Zealand farming community and what we are capable of.

We were able to repurpose the video footage and create multiple videos like the second video below. This video is used to advertise on social media platforms.

‍Client: Hot Mustard Communication

Website: https://www.hotmustard.co.nz/

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