Brand video – Honest WOLF

CAW created a beautiful brand video to help clients get a better understanding of who Honest WOLF are and why they created their brand.

Sam & Sophie’s love for farming, passion for wool and entrepreneurial nature, led them down the path of creating a range of New Zealand luxury bags & accessories made of wool from their farm.

CAW worked on another project which featured Honest Wolf.  This project was filmed over 2 days which included a video production shoot and a photographic shoot. The video production shoot was the main focus as we were showcasing how the Hurley farm uses a product from Boehringer Ingelheim. We filmed Sam and his team mustering sheep with their dogs. This was a great experience and not something you get to see every day. We also set up a few different scenes around the farm to give the viewer an idea of what goes into making their products. This helps the brand video really come to life and make you get a better understanding of the farm.

When it came to video editing, we created their brand video as well as shorter social media videos. We created a variety of shorter videos from 6 second Instagram story videos to 15 second square Facebook videos. Nowadays the trend is to create a longer video for your website where clients can view your full story and then cut that down into bite-size videos for all social media platforms. The photoshoot was important as well as Boehringer Ingelheim was giving away Honest WOLF bags as part of their promotion to promote their product.

The overall video and photographic shoot was a huge success and the client was very happy with the end result. If you are looking to produce a brand video, contact us, we are happy to guide you through the process. We are a video production company based in Auckland.