The North Face

This product lifestyle shoot for The North Face was styled similarly to the Torpedo7 shoot we recently did.

Torpedo7 are stockists of The North Face apparel and so we set up a dual purpose shoot in West Auckland where we made use of the same talent and location, for both Torpedo7 and The North Face winter ranges that you can find in store and online now. We recce’d for locations and ended up in the most beautiful part of West Auckland called Whatipu. The shoot was over the course of one day and we spent a gruelling day walking through waves and climbing mountains to nail the perfect shot.

This Product Lifestyle shoot for The North Face was for web and social media purposes. The style of this The North Face shoot was a little more energetic and fast-paced which we feel is a great representation of their brand.

A product lifestyle shoot is a great opportunity to showcase in real life, how your product is used. It creates a human appeal to your audience rather than having a static product shot. And it can look really beautiful if done right.

Check out their social channels to see more content. As well as the outcome of the Torpedo7 shoot we did.

To chat about how CAW Video can help you achieve your video goals, get in touch here.

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