Fletcher Living – Real Estate & Lifestyle Videos

Fletcher Living – Brand Videos, Concept pieces, Real Estate and Lifestyle Videos

Video plays a huge part in marketingland development and construction projects. It has the ability to capture audiences, create an immersive and interactive experience with the home, and show it off exponentially better than a still image would.

Over the last few years, we have partnered with Fletcher Living to create content for their social and web platforms. We have created full concept pieces, through to brand videos, mission videos, lifestyle and real estate marketing videos.

We recently partnered with Fletcher Living to cover a series of projects showcasing their BUILDhers project, which is an all woman-led design and build project and one of the first in NZ. Another is for LowCo, which again captured a series of videos showcasing the progress of the build. This included their industry partners and was a story telling piece of how Fletchers is building the first low carbon emission home.

We have also created many lifestyle and real estate videos. One being a new housing development located at Waiata Shores. The purpose was to showcase the lifestyle surrounding this neighbourhood and market this development as a family-friendly, community-spirited, safe and vibrant space with a range of beautiful newly built homes.

Another development we filmed recently was at Red Beach. The team wanted to create two real estate videos of their new 2 bed and 4 bedroom homes. Alongside this, they wanted to showcase the coastal lifestyle one can live when purchasing a new home at Red beach.

We have created two new lifestyle videos for their Hobsonville development as well as their Whenuapia development. We spent the day at the lovely Hobsonville point.  We filmed our talent walking along the boardwalk, eating at Fabric cafe, enjoying the night market as well as a meal at Little creatures. We did not film a lot of the development, as Fletcher Living wanted to showcase more around the lifestyle of living at Hobsonville point.

The entire project was filmed and edited in just over 3 days. They have since repurposed the footage to create social media clips for social media advertising. This is what makes video an amazing investment, you can repurpose that footage and use it across multiple video projects including your website, LinkedIn, Facebook and Instagram.

With the Whenuapai project, we had the challenge of the weather as it was raining all day. We decided to make the most of the weather and film in the rain. The idea was to show the buying process from start to finish. We filmed the talent first meeting with the agent and going over the different house packages. After that, the talent was taken on a tour of the newly built homes and finally a family living in one of the homes.

We love creating video content like this for our clients as it helps sell the lifestyle and gives the viewer a glimpse into their future.

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