Content&Co commissioned Creatives At Work to film and edit The Ultimate finish, waterless car wash product video. The idea was to show how the product can clean a car without any water, just using the Ultimate finish product.
We wanted to control the lighting for this shoot so we hire a studio from Kingsize Studio in Grey Lynn, Auckland, and brought in a car that looked like it had skipped one too many wash days! As we only had one chance at getting the shots right, we had to make sure that everything was perfect before rolling camera. After we filmed our key close-ups, we needed to clean the car thoroughly for the final shots. Using only the Ultimate finish product, we managed to clean the car within 20 minutes. This product is amazing by the way, it does just what it says!
The content was used on their website and social media platforms. We created multiple versions from a 30 second website video to a 6 second vertical Instagram story video.