Product activation videos are a great way to get your new product out into the world. What better way than having everyday people on the street of Auckland, trying your product while enjoying the festivities. Filming the activation adds another dimension to the campaign by not only hoping people who were there share the video and their experience, but it also shows people how your product was received. We shot and edited this video for Lewis Road Creamery to promote one of their new ice cream flavours a few months back. This was through the well-known Content agency, Content&Co.