GVI Logistics were looking to creating a corporate video showcasing their various freight services, as well as a web banner for their website. They opted for a traditional corporate video showcasing their rich family history, in depth service offering and capability, with the story being carried by voice over.

Corporate videos don't have to be traditional however, and our favourite style of corporate video has a bit of humour involved! Corporate videos are a fantastic way to showcase your business, service/product offering, team and values in a concise and engaging way. They can be repurposed and cut down for social media, placed on your website, sent in newsletters to clients, played on loop at tradeshows, the possibilities are endless. Corporate videos historically used to be one the most requested videos we received, but we have seen a shift in this towards shorter social media first content. Corporate videos still have a very important place however, with 84% of people saying that they’ve been convinced to buy a product or service by watching a brand’s corporate video. We suggest you keep the video under 2 minutes to maximise engagement.

View more of our corporate video work here, and feel free to reach out to chat about whether a corporate video is the right solution for you.

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