Dyson Airwrap Launch

We love the hype of Event Videography. This event was up there with the most festive we have had the pleasure of capturing. CAW Video filmed this two part Dyson launch event of the new Supersonic & Airwrap hair styling tools.

The purpose of this event video was to capture the launch of the newly released hair styling tools by Dyson.

The first part of the event hosted social media influencers, brand ambassadors, radio and tv personalities and media. It was used to boost awareness and promote these new tools. This would drive engagement to the website and increase sales. The second part of the event was for hairstylists and salon owners to have the opportunity to test out the products and hold demonstrations. This would give the audience an opportunity to demo the products before they stocked them in their salons.

Event videography also serves as strong social proof that establishes credibility and ultimately instils trust in your brand. If your audience is seeing your product and brand on a public stage, they immediately relate it to being reliable and credible. This event video was showcased on their social media channels and was reported to have reached close to 8 million viewers.

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