Rhipe wanted to create a case study video which shows how the combined services of Microsoft, Rhipe and Parallo have enabled CIN7 to stay product focused, scale fast, and attract significant investment.
Creatives At Work was commissioned to produce the case study video which highlights the importance of this partnership. Working closely with Rhipe and Parallo we crafted the concept and then planned the shoot. The first lot of filming was done at the B-Hive in Takapuna. This location is absolutely stunning and set the mood for the entire video. A great location can make a huge difference in the outlook of the video. Once we were finished with the interviews and first round of B-roll video, we made our way to the CIN7 office to interview Danny, the founder of CIN7 and Ian, the head of engineering. This was a great experience and an amazing opportunity to hear the back story of how CIN7 was founded.
Creatives At Work then edited the project. We wanted to give it an upbeat tech feel as we were working with some of NZ leading tech brands. The edit is longer than we would normally produce but the back story was really good and Rhipe and Parallo decided to extend the video to just over 4 minutes long.
We were very happy with the result of this video. We not only created some great content for Rhipe and Parallo to showcase their service but also made a few friends in the process.