CAW was commissioned by 90 Seconds to produce a Career series training video for Chartered Accountants Australia and New Zealand’s “Career Series”. These videos would be used in training sessions at universities across New Zealand. The idea was to get some of the industry leaders as well as CA’s who have recently graduated talk about there experience in the workplace and offer advice on how they have achieved success. This was followed by a practical workshop where students could apply the skill they had learnt.
We filmed four-session; Personal branding, Stepping into the workforce, Nurturing business relationships and the video you are about to watch, Rising to leadership. Each session was around 2o to 25 minutes long which we then cut down to a highlights version of 7 minutes for social media. We also created a 10 second a social media advert which was targeted at the students via Facebook and the universities intranet.