Content&Co was commissioned to produce a series of videos including a brand video and 8 recipe videos for Ovation lamb. Creatives At Work was brought on board as the production company to film and edit the content.
This shoot took place over two and a half days at two locations in Auckland where we film the world-renowned Chef Shaun Clouston, who is the brand ambassador for Ovation Lamb. The first video we created is a brand video which gives you an insight into the brand and the ethical farming practices. The other videos are recipe videos where Shaun demonstrates how to make a few amazing meals using Ovation lamb. The videos also included Reuben Sharples, Voted butcher of the year in New Zeland. he demonstrates how to prepare the meat before passing it onto Shaun to create his masterpieces.
These videos are used as a sales tool overseas to help market the brand as well as to give the chefs some inspiration on how to use the lamb in their kitchens.