The Power of Storyboarding in Video Production

Bringing a Travel Campaign to Life for Air New Zealand

When UK agency MMGY Global approached us to film a travel campaign for Air New Zealand, they provided us with a script but needed our expertise to transform it into a visually engaging story.

The Power of Storyboarding in Video Production

How Storyboarding Helped Overcome Challenges

The project followed two UK-based travel influencers as they explored some of the most iconic locations in New Zealand’s North Island. However, we faced a significant challenge: there was no time for a location recce. This meant we had to rely solely on research and remote planning to understand the destinations we would be filming. Additionally, securing permits for each location added another layer of complexity to the pre-production process.

With multiple locations, unpredictable weather, and a packed shooting schedule, storyboarding became an essential part of our production strategy. Here’s how it made a difference:

  • Visual Planning: By mapping out each shot in advance, we could determine the best angles, compositions, and sequences to bring the script to life.
  • Efficient On-Set Execution: With a clear shot list and visual references, our team and the influencers knew exactly what was needed, minimising delays and maximizing shoot time.
  • Seamless Communication: Storyboards helped align the vision between our team, the agency, and Air New Zealand, ensuring everyone was on the same page before filming began.

The Final Results: From Storyboards to Stunning Footage

Seeing our initial storyboards come to life on screen was an incredibly rewarding experience. Despite the challenges, our meticulous planning allowed us to capture breathtaking footage that effectively showcased the beauty of New Zealand while meeting the campaign’s objectives.

Partner with Us for Expert Video Production in Auckland

At Create X Wonder, we specialize in delivering high-quality video and photography assets in Auckland and beyond. From travel campaigns to commercial video content, our expertise in pre-production, storyboarding and execution ensures a seamless production process with outstanding results.

If you're looking for an experienced video production company in Auckland that can bring your vision to life, get in touch with us today.

Let’s create something incredible together!

Check out the images below to see how our storyboards shaped the final visuals.