What is Video Marketing?

Video marketing refers to the strategic use of video content to promote a brand, product, or service. It can take many forms, including:

• Brand Storytelling: Sharing a company’s mission and values.
• Product Demonstrations: Showcasing a product’s features and benefits.
• Customer Testimonials: Real experiences from satisfied customers.
• Explainer Videos: Breaking down complex services into simple, engaging visuals.
• Event Coverage: Capturing highlights from corporate events, conferences, or launches.

With platforms like YouTube, TikTok, LinkedIn, and Instagram prioritizing video content, businesses that fail to integrate video marketing risk losing out on significant engagement opportunities.

Why Video Marketing is Booming in New Zealand

1. Changing Consumer Behaviour

• 82% of all internet traffic is expected to come from video streaming by 2025 (Cisco).
• 92% of marketers say video is crucial to their marketing strategy, up from 78% in 2015 (Wyzowl).

Consumers now expect engaging, dynamic content, and businesses must adapt to meet this demand.

2. Improved Brand Visibility and SEO

• Websites with video content are 53 times more likely to rank on the first page of Google (Forrester Research).
• Including a video on a landing page can increase conversion rates by up to 80% (Unbounce).

For businesses in NZ looking to improve online visibility, video is a game-changer.

3. Higher Engagement and Retention Rates

• Viewers retain 95% of a message when watching a video compared to just 10% from reading text (Insivia).
• Social media videos generate 1200% more engagement than other types of content (Brightcove).

For businesses wanting to connect with their audience, professional video content is far more effective than static images or text.

4. Increased Conversions and Sales

• 88% of video marketers report a positive ROI (Wyzowl).
• 64% of consumers say they are more likely to purchase a product after watching a video (HubSpot).
• Real estate listings with videos receive 403% more inquiries than those without (Domain).

For businesses, investing in high-quality video production translates directly into revenue growth.

How to Get Started with Video Marketing in NZ

1. Define Your Goals
   
   • Are you looking to increase brand awareness, boost sales, or improve customer engagement?
   • Identifying objectives helps create targeted, effective video content.
2. Work with a Professional New Zealand Video Company
   
   • Partnering with an experienced video production company like Create and Wonder ensures high-quality content tailored to your business needs.
3. Leverage Multiple Platforms
   
   • Different types of videos perform better on different platforms:
     
     • YouTube & Websites: Longer, in-depth explainer videos.
     • Instagram & TikTok: Short, engaging, trend-driven content.
     • LinkedIn & Facebook: Professional, informative, and testimonial-driven content.
4. Measure and Optimize
   
   • Track performance metrics like watch time, engagement, and conversion rates.
   • Adjust content strategies based on audience feedback and data insights.

Why Choose Create and Wonder for Professional Video Production?

Create and Wonder is a leading New Zealand video company specializing in high-quality, results-driven video marketing. Our services include:

• Corporate Video Production – Showcase your brand professionally.
• Product & Service Videos – Highlight features that drive sales.
• Social Media Video Content – Engage audiences where they are most active.
• Event & Promotional Videos – Capture special moments and business highlights.

With a strong track record of success, Create and Wonder helps NZ businesses leverage the power of video to achieve their marketing goals.

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