1. Deep insight into Company Culture

One of the most compelling aspects of video is its ability to convey the atmosphere and culture of your workplace, far better than a job advert in text could. A well-produced video can offer a "behind-the-scenes" look at your company, showcasing everyday interactions, office spaces and team activities. This immersive experience helps candidates visualise themselves as part of your team, making your company more relatable and appealing.

‍Create x Wonder suggests: A day-in-the-life video featuring different employees can highlight diverse roles and departments, giving potential hires a comprehensive view of what it’s like to work at your company.

2. Highlighting Employee Testimonials

Authentic employee testimonials can be incredibly persuasive - think of it as a success story. Video testimonials allow current employees to share their experiences, discuss their career growth, and explain why they love working at your company. These personal stories add credibility and can help build trust with potential candidates.

Create x Wonder suggests: Create short videos where employees talk about their journeys within the company, their favorite projects, and what makes your workplace unique. Why did they choose you, and why do they stay!

3. Demonstrating Job Roles and Responsibilities

Job descriptions can often be dry and hard to interpret. They are Video can bring these descriptions to life by showing real employees performing their roles. This not only clarifies what the job entails but also helps candidates understand the skills and attributes needed to succeed.

Create x Wonder suggests: Produce a short video that follows an employee through their daily tasks, highlighting key responsibilities and challenges they face, providing a clearer picture of the job. Or better yet, get them onto a clients site to talk through the project they worked on and the impact they had.

4. Enhancing Employer Branding

Video is a dynamic way to strengthen your employer brand. It allows you to craft a compelling narrative that aligns with your company’s values and mission. By consistently using branded visuals and messaging, you reinforce your identity and make a lasting impression on potential candidates.

Create x Wonder suggests: Develop a brand anthem video that captures your company’s mission, vision, and core values, featuring footage of team events, community involvement, and innovative projects.

5. Engaging Passive Candidates

Passive candidates, who are not actively looking for a job but open to new opportunities, are often difficult to engage. Video content can capture their attention and pique their interest in a way that traditional email newsletters or KIT emails cannot. Short, engaging videos shared on social media or through targeted email campaigns can reach these candidates effectively.

Create x Wonder suggests: Use short, captivating video clips on platforms like LinkedIn and Instagram to showcase exciting company news, employee success stories, or unique benefits.

6. Streamlining the Recruitment Process

Video can also play a crucial role in the recruitment process itself. You can take it one step further by incorporating video interviews into your process. This can save time and resources by allowing you to screen candidates more efficiently. Additionally, instructional videos can guide candidates through the application process, reducing confusion and improving the candidate experience.

Create x Wonder suggests: Implement video interview software to conduct preliminary interviews, allowing candidates to record their responses to standardised questions at their convenience. *We can with 100% confidence tell you that this will be the game changer in how interviews will play out in the not so distant future!

7. Improving Reach and Engagement

Social media platforms prioritize video content, making it more likely to reach a broader audience. Videos are more likely to be shared, liked, and commented on, increasing your reach organically. Additionally, video content tends to have higher engagement rates compared to other types of content, making it a valuable asset in your recruitment marketing toolkit.

Create x Wonder suggests: Share compelling recruitment videos on your company’s social media channels and encourage employees to share them within their networks to expand your reach. If you don't have a social media presence, now is the time to start one!

Here are some of our best practices for using video in Recruitment Marketing

1. Keep It Authentic: Authenticity is key. Ensure your videos genuinely reflect your company culture and values.
2. Focus on Quality: High-quality production values reflect well on your brand. Invest in good equipment and professional editing.
3. Be Concise: Attention spans are short. Keep videos concise and to the point, ideally under three minutes.
4. Optimize for Mobile: Ensure your videos are mobile-friendly, as many candidates will view them on their phones.
5. Include a Call to Action: Always include a clear call to action, guiding viewers on the next steps, whether it’s visiting your careers page or applying for a position.

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At Create and Wonder, we have had the pleasure of creating many recruitment and employer brand videos, and our experienced team will guide you through the process, ensuring you get the best result.

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View some of our recent projects in this space here.

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