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Join us as we explore the benefits of client testimonial videos and why they are more effective than written testimonials, and one of the most powerful tools in your sales arsenal. We’ll also provide some tips on how to get the most out of your client testimonial video. So read on to find out more!
Client testimonial videos are an excellent way to show potential clients what it is like to work with a company, helping to build rapport, trust and credibility. Client testimonial videos can also be used to showcase a company’s work in a more tangible way, and can be a great addition to any website or social media page. Finally, client testimonial videos are a great way to get feedback from clients about products or services, as seen here in a video we produced for Rhipe + Parallo + Cin7.
Video testimonials are more effective than written testimonials for a number of reasons. Firstly, they are more engaging and thus more likely to persuade potential customers. Secondly, they are more trustworthy, as people can see the emotion in the person’s face and hear their voice. Thirdly, video testimonials have a wider reach than written testimonials, as they can be shared easily online and are more likely to be watched by potential customers. Finally, video testimonials are more memorable than written testimonials, meaning that potential customers are more likely to remember your company after watching a video testimonial than reading a written one.
The most important part of getting a great client testimonial video is making your client comfortable with being recorded. If your client is not comfortable, it will show in the video and could potentially dissuade potential customers from working with you. Spend some time talking to your client beforehand about what they should expect and make sure they are comfortable with being on camera.
It is also important to get a release form signed by your client. This release form gives you the legal right to use your client’s likeness in the video and helps protect you from any potential legal issues. Without a release form, you may not be able to use the video at all, so make sure to get one signed before you start recording.
When planning out what you want your client to say, think about the key message you want to communicate and what kind of information would be most useful for potential customers. It is also important to keep in mind that people are more likely to remember stories than facts, so try to encourage your client to tell a story about their experience working with you.
There are a few recording tips that will help you get the most out of your client testimonial video. Firstly, make sure your client is well-lit – natural light is best if possible. Secondly, try to find a quiet place to record, as background noise can be very distracting. Finally, if you are recording on a mobile phone, make sure it is stable and not shaking – consider using a tripod or self-recording device.
Once you have recorded the video, it is time to edit it down to the most important parts. Try to keep the video under two minutes if possible, as people’s attention spans are short and they are likely not going to watch a long video testimonial all the way through. Highlight the key points that you want potential customers to remember and focus on those in your editing process.
There are three main types of client testimonial videos: on-site testimonials, off-site testimonials, and product demonstration videos. Each type has its own benefits that can help businesses close more deals and boost their bottom line.
On-site testimonials can be filmed at the client’s place of business and feature the client talking about their experience working with the company. This type of video is very effective in building trust and credibility, as it shows potential customers that the company is reputable and has happy clients. On-site testimonials are also great for showcasing a company’s work in a more tangible way, as they can see the results of the work firsthand, similar this JCB testimonial that was filmed on site at their customer’s farming operation.
Off-site testimonials can be filmed at a neutral location and feature the client talking about their experience working with the company. This type of video is less intimate than on-site testimonials but can still be very effective in building trust and credibility.
How to Choose the Right Client to Feature in Your Testimonial Video
When choosing a client to feature in your testimonial video, it is important to select someone who is enthusiastic about your company and its product or services. The client should also have a strong story to tell about how your company helped them overcome a challenge. It is also important that the client be articulate and have clear diction, be well-spoken and have good grammar, and be photogenic and look good on camera.
There are a few other factors to consider when selecting a client to feature in your testimonial video. Firstly, you will want to choose a client who is representative of your target market. This will help ensure that potential customers can see themselves in the video and relate to the story being told. Secondly, you will want to choose a client who has been with your company for awhile and has seen results from using your products or services. This will help show that your company delivers on its promises.
So there you have it, every reason under the sun as to why you should be using client testimonials to increase sales!
Get in touch now to find out how you can add a creative edge to this process, all while remaining simple and affordable! Contact us now…