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Internal communication videos are an excellent way to share important information, provide training, and build a sense of community within your organisation. They can make complex information more digestible, ensure consistent messaging, and engage employees in a way that traditional methods often cannot.
Start by identifying the purpose of your video. Are you aiming to inform, train, or motivate your employees? Clearly defined objectives will guide your content creation process and ensure your video achieves its intended impact.
Knowing your audience is crucial. Consider the demographics, roles, and preferences of your employees. Tailoring your video content to meet their needs will make it more engaging and effective.
A well-crafted script is essential for delivering a clear and compelling message. Focus on storytelling to make your content engaging. Use real-life scenarios, relatable examples, and a conversational tone to keep viewers interested.
Create a storyboard to visualise your script. This helps in planning each scene, ensuring a smooth flow and coherent narrative. It also aids in identifying any potential issues before filming begins.
High-quality video and audio equipment are crucial for a professional look and feel. Ensure good lighting, clear sound, and stable shots to enhance the production value of your videos.
Attention spans are short, especially when employees are busy. Aim for videos that are concise and to the point, ideally between 2-5 minutes, to maintain engagement and deliver your message effectively.
Incorporate your company’s branding elements, such as logos, colours, and fonts, to create a cohesive and professional look. This reinforces brand identity and makes your videos instantly recognisable.
Editing is where your video comes to life. Use professional editing software to cut unnecessary footage, add transitions, and include graphics or text. This process should enhance the clarity and impact of your message.
Music and sound effects can significantly enhance the viewing experience. Choose background music that complements the tone of your video and use sound effects sparingly to add emphasis where needed.
Distribute your videos on platforms that are easily accessible to your employees, such as your company’s intranet, email newsletters, or dedicated communication apps. Ensure the videos are optimised for mobile viewing, as many employees may watch on their smartphones.
After distributing your videos, gather feedback from employees to understand what worked and what can be improved. Use surveys, comments, and direct feedback to refine your future video content.
Creating effective internal communication videos is a powerful way to engage your employees and enhance your workplace culture. By defining your objectives, understanding your audience, and using high-quality production techniques, you can create videos that are both informative and engaging.
At Cawvideo, we specialise in helping New Zealand businesses produce high-quality internal communication videos that resonate with their teams. If you’re ready to boost employee engagement and improve your internal communications, contact us today to learn how we can help you create compelling videos that drive results.