Read this interesting blog below, sourced from HubSpot, and learn more about the 5 key goals marketers try to reach with video in 2023. This may help guide your goals that you are hoping to achieve with your video.

1. Increasing revenue and sales This is the ultimate goal of any marketing strategy–to sell more. Video marketers speak to the importance of video in helping boost sales: 41% say that overall ROI from video marketing is high, and 32% claim that video ROI is better than other types of content.
2. Boosting brand awareness: 87% of marketers interviewed claimed that video was an effective tool for increasing brand awareness, and it’s easy to see why. Video is super-engaging, impactful, and can reach prospective customers on a variety of platforms. What’s not to like?
3. Sharing the latest products New products and services demand attention, and engaging with audiences across a variety of video platforms is a great way to generate buzz. With relatively little effort, video can have an outsized reach: in fact, 57% of marketers say creating videos is easy.
4. Knowledge sharing and education: We all do it. Whether we need to change a tire or knit a scarf, most people look for how-to videos to help them learn more. Marketers know that people are hardwired to associate video with knowledge–86% of them say video is great for helping people learn more about a product. Video is tailor-made for sharing digestible information in an approachable way.
5. Improving customer service (and loyalty): 85% of marketers say video is an effective method to help engage audiences with a brand, and the more people engage, the stronger their brand loyalty. And, the immediacy of video helps people feel more connected to and supported by a brand – think of video as a low-effort, face-to-face interaction.

If you want help in achieving your goals, speak with our skilled and passionate team today.

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