What is a company overview video? Well, it’s exactly what it says it is… It’s a video that gives your audience an overview of your business, who you are, what you do and where you are going.
A company overview video is great to have on the home page of your website. As the potential customer lands on your home page, they are able to get a good idea of who they are dealing with and the type of operation you run.
Why is it important to have a company overview video? There are several reasons why but the most important is that it gives your potential customer insight to your business. It creates an emotional connection (if produced correctly) to your brand and therefore increases your chances of converting that customer and hopefully influencing them to look further into your business. Another reason is that by having a video, not just a company overview video, it keeps people on your website for longer. This tells Google analytics that you have interesting content on your website which improves your overall Google page score. Most people now days also prefer to watch a video than to read long articles explaining who you are and the services you offer. A quick 1 minute video will go a long way.
Having said this, you often need more than one video to really entice your potential customer. Once they know who you are, you may want to show them some of the products you offer or a few testimonials of clients who are happy with your service and products. Companies often make the mistake of thinking they can cram everything they do into one video. This often dilutes the video and does not make it as effective as it should be. If you have a lot of information that you would like to get across, chat with our production company and we will advise how to distribute that information into different videos so that you are not diluting your message. These videos can then be published at the right time to the right audience and get you better results.
There are lots of video production companies in Auckland and Whangarei that produce great video content but often overlook the distribution side of things. This is just as important as you are wanting to get traction on your investment.
Creatives at work are here to help, so feel free to reach out if you are looking to produce a company overview video or any other type of video production in Auckland, Whangarei, Hamilton or anywhere in New Zealand.