Clothing Video Campaign – Therm Outdoor Clothing

Every year Therm produces a Winter clothing video campaign which is used to promote their new range on social media as well as their website.

This year was no different and CAW was asked to produce their 2019 video campaign. We found an awesome location at Little Shoal Bay in Auckland and decided this would be perfect for the shoot.

Therm called in some favours from friends and asked if their kids would be up for a video shoot. They were just great. With no experience in front of the camera, they just made it look easy with a little direction.

On the morning of the video shoot, we meet at Little shoal bay at 7 am to make the most of the morning light. We discussed a few different scenes we would film and then got started straight away. Our goal was to shoot the kids having fun and enjoying themselves. The best way to do that was to let them be kids and run wild. We had to direct them a little to achieve the shots we were after but the best shots came from them playing naturally.

The edit took us 3 days to complete as we had to create a few different videos. The first was the hero video, which was a 60 second video showcasing all of the jackets. We then produced a cut-down version of that for Instagram as well as individual videos of each jacket. These videos were shorter as they would be used primarily on Instagram and Facebook.

This is an amazing brand with amazing jackets that every kid should have. They are so different from anything I’ve seen before. Check out the video to see why.

We are a video production company based in Auckland that shoots video content for all types of business. We shoot corporate videos, brand videos, testimonial videos, recruitment videos, real estate videos, product videos and event videos.