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Corporate Video - Auckland

Corporate Video Provider – Auckland

By Uncategorised
If you are looking to get a corporate video produced in Auckland, there are a few considerations. Our team have mapped out what these considerations are when chosing to work with CAW Video:
  • What type of video do you want to create – this is the foundation of everything that will follow. Some clients have a defined outcome that they are hoping to achieve, whilst others need a little direction on what video type may be best for them.  This can range from sales to product, right through to customer success story. We will work with you closely to help you define this! 
  • Budget – it’s great to have an idea of this upfront so that we can work to your budget. Video production is based on the time we invest into your video. We want to work together to agree on where that time is best spent, to get to your desired outcome.
  • Expected delivery date – this is helpful so that everyone’s expectations can be managed and we can be clear on whether we can take your project on and meet your end goal.
  • Inspiration – It is really helpful for us if we can see some examples of something you have seen that you like. This gives us better understanding of the style you like and whilst it’s always just a guide, it can be really helpful for us to get a glimpse of this upfront.
  • What is the message you want to convey – we are in the business of storytelling and we take this very seriously! Having a great story is fundamental to your video as the message will carry the story and determine what footage we need to capture. Other things to think of would be whether you/your team will write the script or whether you would like our team at CAW to write a professional script. Sometimes, a professional script can take your video from 0 to 100! It elevates the story and can bring a great creative edge. Will the story be told by the presenter/interviewee or will you have a recorded voiceover carry the story. *CAW has a fantastic VO library at an affordable cost! 
  • Social media requirements – if you require your video to be distributed on social media, it’s great for us to know this upfront so that we can be aware of the ratios we need to work to. For example, Facebook posts are specifically 1:1 whereas Insta Stories are vertical 9:16. This is helpful for us to take into consideration on shoot day.
  • Logistical considerations – if the filming will be in a public space like a shared office or busy street, we need to obtain special permissions before filming. It is also really important that we know the availability of talent/key people like the main interviewee, key staff members, 
  • Do you have all the brand assets ready to go – this is helpful for us to have before the post-production process starts, just so we are on the same page with fonts, colours and brand identity.
  • How many people will need to provide feedback on the changes – We generally allow for 2 rounds of changes within the quoted price. It’s easy to go down a rabbit hole with numerous changes from different people, but it’s encouraged that you speak with everyone involved in one go, gather all the feedback and fire that off to us so we can initiate your changes, otherwise it can get quite complicated and time-consuming for everyone.
CAW Video has helped many clients produce corporate videos in Auckland and New Zealand wide. We can get as involved as you would like us to be, from concept creation and script writing right through to animation! We are happy to work with you to map this out at the start of the process, and are always willing to have a chat about your exact needs!
If you would like to set up a discovery call about what your video needs may be, please reach out on 0210 247 8317, and we will gladly take you through our process!
Let’s get creating!
Animated Explainer - Revyre

Animated Explainer videos!

By Marketing and Video Marketing Ideas Auckland

Animated explainer videos are short videos that help to illustrate complex ideas in simple, engaging, and meaningful ways in less than 2 minutes. An animated explainer video gives you an opportunity to make your potential customers understand what your product or services are and how they solve problems.

It’s also a perfect tool for storytelling. It is known that nearly 80% of the message is usually perceived visually. It means that businesses should pay particular attention to the visual presentation of their brand, products, and services.

We recently worked with the team at REVYRE who were looking for a simplified way to share their technical business. The team at REVYRE were blown away, saying “The team at CAW are extremely professional and detailed in their approach. Their desire to understand your business inside and out and fully entrench themselves to garner a full understanding, is what makes them so special. Not to mention their ongoing communication throughout the project, providing updates and ideas for consideration. REVYRE would strongly recommend CAW and appreciate all the hard work put in to deliver our corporate video and explainer animation.”

The process for 2d motion graphics can be time consuming and so it’s important that all parties invest time in to the process, so we can reach the best possible outcome. Although time consuming, it has such strong potential to really help convey your message in an engaging and fun way.

Our job is to make this as easy as possible for you, we do this by assisting with:

Step 1: Deciding on the style and type of animation.
Step 2: Creating a script alongside a professional scriptwriter or with your own inhouse subject experts
Step 3: Recording and editing the voice over. We have a diverse range of voices to suit any story line.
Step 4: Collecting graphics and other assets that we will include in your story.
Step 6: Creating and agreeing on the styleframes. Once this is done, it’s smooth sailing from here.
Step 7: Add music that fits the tone and mood.
Step 8: Approvals and sharing of your amazing new animated explainer video.

Your video can be used across many channels, such as your company website, social media, newsletters and many more.

If you would like to find out more about how CAW can help you achieve your animated video vision, get in touch with us today to have a no obligation chat!

Sustainability Stories

Sustainability Stories

By Marketing and Video Marketing Ideas Auckland

There is a common theme occurring in many of the projects that we have worked on lately. Sustainability Stories.

This theme is almost emerging as it’s own category in the video content space, and rightly so, as it’s becoming a prevalent topic for every Kiwi business.

We are partnering with many clients who are embarking on sustainability initiatives as businesses work towards meeting their ESG targets. These clients are sharing their sustainability stories with their internal and external audiences; shareholders, investors, employees, customers and suppliers. They’re bringing awareness to these exciting initiatives they are involved in. Video is the perfect way to showcase these stories because not only is it easily shareable and versatile, but it can tell your story in a way that words just cannot.

New Zealand is famously known for it’s innovative ideas that have been born right here in Aotearoa. We have partnered with many clients who are leading the way with their innovative spirits and disruptive world-first initiatives. 

From a Carbon-positive beauty brand, to the world’s first woollen kayak, to a company that has embarked on a ground-breaking initiative of recycling end of life rubber tyres, our clients are contributing to a true circular economy and we feel fortunate to be able to help them tell their stories. 

It can no longer be a buzzword thrown around a board room – taking tangible steps to focus on sustainability is imperative in today’s business world. Whatever steps you are taking, let your internal and external customers know by communicating your Sustainability Stories with video!


Recruitment video

Recruitment Videos – an effective tactic to attract talent!

By Marketing and Video Marketing Ideas Auckland
A recruitment video is a highly impactful way of promoting your business online. 
If you are hiring in today’s market, then you are no stranger to the fact that the candidate pool is infamously short across most sectors in NZ. Scaling businesses need to, more than ever before, find new ways to promote themselves as an employer of choice online.
So how can you differentiate yourself and stand out to your potential candidates? I can tell you how you are not going to. And that is by posting an ordinary, run of the mill job advert – it’s boring, it’s dated and it’s probably not working for you!
Incorporating engaging, compelling video content into your recruitment strategy is a great tactic. It communicates your company’s story, brand, culture and mission in a way that words and images simply cannot. Sharing real stories allows you to capture the hearts and minds of your audience. We know that a good candidate will be doing their research before applying for a job. Recruitment videos can showcase what it’s like to work for your company and provide a unique insight into your company’s culture and environment. With people now more interested in watching and listening to content than reading it, recruitment videos provide a powerful communication tool and have the ability to increase applicant conversion rates by more than 80%.  That is massive ROI when you consider how costly it is to recruit!
The below video showcases how Madison used storytelling to market their client, the Ministry of Education, during a recruitment campaign. This was placed alongside a job advert on a popular job platform and allowed for a much more interactive candidate experience.
We also create videos for social platforms as seen here, and these have the ability to reach your specific target audience. They are easily shareable and generate great engagement.  
Create a lasting impression with a recruitment video. Let us offer you some valuable advice from our resident ex-recruiter turned video producer!