CAW Video Rebrands to Create x Wonder

The new name reflects our company's evolution from a freelance start up to a full service production agency. 

"We've come a long way, and we're proud of the work we've done. But we're always looking for ways to improve, and giving our brand a fresh new look, reflects our mission to do bigger and better productions - it’s been a mindset of continuous improvement" said Creative Director and Founder, Grant Ballot.

CAW Video Rebrands to Create x Wonder

The name came from a place of wanting to hold on to the domain authority we had built up over the years, and so we knew we wanted to keep the acronyms C.A.W. 

Our website can still be found at the old address of www.cawvideo.co.nz. To reach this name was not an easy process but we are really proud to introduce our new name, Create x Wonder

The greatest creations are born of wonder. Our mission is to create content experiences your audience will love. 

We pride ourselves on creating premium content that empowers you to build awareness, drive revenue and give your audience the ultimate brand experience.

We’re more than just a video production company. We truly partner with our clients and become an extension of their marketing teams. The new name also reflects the company's commitment to innovation. We're always looking for new ways to create wonder. We're constantly experimenting with new technology, equipment and techniques to help our clients stand out from the competition.

The rebrand comes at a time of growth for Create x Wonder. The company has recently expanded its team and added new services, such as Photography, to it’s offerings. Lucas joined our team in February and has added immense value in this space…check out some of his incredible photography work here…

We're excited to see what the future holds and we’re committed to helping our clients create wonder, and we believe that the new name reflects our passion for creativity and innovation.

Check out a wrap up of work we have produced over the last year.

If you are considering a re-brand, here are some of the benefits that may reassure you of your decision: 

  • A new name can help you stand out from the competition.
  • A new brand identity can help you create a more positive and memorable impression on potential customers.
  • A rebrand can help you communicate your company's values and mission more effectively.
  • A rebrand can help you attract new customers and grow your business.

And here are a few things to keep in mind:

  • Make sure your new name and brand identity are aligned with your company's values and mission.
  • Do your research and make sure your new name isn't already in use by another company.
  • Get feedback from your employees, customers, and other stakeholders before making a final decision.

Rebranding can be a big undertaking, and it’s not ‌ an easy journey, but it can be a rewarding one if done correctly. If you're thinking about rebranding your business, be sure to do your research and make sure it's the right decision for you.

And don’t underestimate the power of video in communicating your rebranding message! We are so excited to be sharing more content with you in the months to come.

Huge credit to the team at PDC Creative who helped us with our rebrand, from logo design through to web design, we highly recommend them and it’s been such a pleasure working with the team.